Pepsi was created by Caleb Bradham after he saw the potential of Coca-Cola.
He made his own version of cola syrup and started offering it at his pharmacy. He later established the Pepsi Cola Company in 1903 and reinvested his earnings into advertising in local newspapers.
Unfortunately, during World War One, he assumed that the price of sugar would continue to rise and decided to pour huge amounts of money into stockpiling more sugar.
His theory was wrong, and the price of sugar soon dropped, leaving him with huge amounts of sugar he couldn't sell.
In 1920, Pepsi-Cola filed for bankruptcy due to the spiraling out of control financial situation. After several attempts to sell Pepsi to Coca-Cola, Pepsi's growth under Alfred Steele increased, resulting in an increase in sales from 1.6 million in 1950 to 11.5 million dollars in 1958.
Pepsi was created by Caleb Bradham and started off as a ripoff of Coca-Cola.
Pepsi struggled and went bankrupt twice.
PepsiCo makes around 80 billion dollars of revenue a year and owns more food and beverage products than imagined.
Pepsi's growth increased under Alfred Steele, resulting in an increase in sales from 1.6 million in 1950 to 11.5 million dollars in 1958.
There were three separate attempts to sell Pepsi to Coca-Cola, but they refused every time.
In World War II, Pepsi changed the colors of their brand to red, white, and blue to show their patriotism and marketed to the African-American community.
Pepsi CEO Don Kendall introduced the brand to the Soviet Union and successfully sold their products using a barter system.
PepsiCo merged with Frito-Lay to become even more powerful, and they acquired Pizza Hut, Taco Bell, and KFC.
PepsiCo expanded its presence in Russia by acquiring large food and beverage manufacturers.
In 1992, Pepsi ran a contest in the Philippines called Number Fever. When the winning number was announced, hundreds of thousands of people celebrated, but it turned out to be a mistake.
Artificial intelligence is at the top of discussion for many businesses all over the world, and even Pepsi is using AI to create products consumers don't know they want yet.
During World War One, the price of sugar skyrocketed due to strict rations.
Caleb assumed that the price would continue to rise and he decided to pour huge amounts of money into stockpiling more sugar.
If his theory was right, all the sugar he'd bought would soon be extremely valuable, and he'd also be able to produce his drink much cheaper than any competitors who would be paying way higher prices for their sugar.
Unfortunately, his theory was wrong, and the price of sugar soon dropped, leaving him with huge amounts of sugar he couldn't sell.
The merger between Pepsi and Frito-Lay illustrates how business works.
Two successful companies merge together to form one even more powerful company that can then crush or acquire smaller competition.
This is how conglomerates get formed.
Nowadays, it may be shocking to know just how many brands are owned by PepsiCo, including Lays, Gatorade, Cheetos, Aquafina, Tropicana, Quaker Oats, Mountain Dew, Doritos, Cap'n Crunch, Rockstar, and many more.
PepsiCo acquired three of the top 10 restaurant chains in the United States: Pizza Hut, Taco Bell, and KFC.
After acquiring these restaurants, PepsiCo required them to only serve Pepsi on beverages from their soda fountains.
This strategy of acquiring fast food restaurants to drive up sales of their beverages didn't really have the desired effect and, so they spun off all their main restaurants into a separate company, technically no longer owned by PepsiCo.
However, this didn't stop PepsiCo trying to expand into other random industries like at one point Pepsi acquired the sporting goods company Wilson.
In 1992, Pepsi ran a contest in the Philippines called Number Fever where they printed numbers on each Pepsi bottle cap ranging from zero one to 999.
Every night they would reveal a winning number on the evening news.
The contest became hugely popular, and around half of the people in the Philippines were participating in the contest by collecting Pepsi bottle caps.
There was a big grand prize of 1 million pesos, equivalent to around 50,000 US dollars, which was well over 600 times the monthly salary in the Philippines at the time.
Pepsi had control over how much money they gave away during the whole campaign and had a computer system to determine which numbers print on bottle caps as this way they could make sure that only two bottle caps were printed with the number for the grand prize of 1 million pesos that meant only a maximum of two people could win the big grand prize.
However, suddenly extending the competition caused a glitch that would have very drastic consequences.
They announced the winning number of 1 million peso prize number 349, but instead of just two winners like Pepsi expected, they had printed over 600,000 bottle caps with the number 349.
When the winning number was announced, hundreds of thousands of people across the country began celebrating thinking they just won a million pesos.
Many of these people were in dire poverty, and this was going to change everything for them.
If they actually paid everyone with the winning bottle cap number, it would cost Pepsi over 30 billion US dollars, and it would literally bankrupt the company.
So, they instead announced the winning number was a mistake, but as... (video continues)